In January 2010, Strategic Proposals – one of the world’s leading proposal management consultancies – carried out a survey into buyers’ views of the sales proposals that they receive. Responses were received from nearly thirty senior figures in the procurement
profession in the UK and continental Europe – a response rate of over 60% to the questionnaire, perhaps indicative of the importance of the topic to buyers. The research findings were presented to the UK Association of Proposal Management Professionals (UKAPMP) on 20 January 2010, and are published in full in this white paper.